• Analyze the evolution of social media standards and practices andhow it relates to the potential need for regulation of social media,along with ethical concerns.
• Evaluate psychological theories and their insights into the widelyvarying opinions and attitudes that are expressed through social media.
• Compare and contrast new social media marketing trends with more traditional forms of advertising.
• Assess the development of societal standards in relation to social media and how this can alter social norms in everyday life.
• Integrate the positive and negative effects of social media making global communication easily accessible.
• Design a personal plan to use social media to benefit the studentboth personally and professionally as well as minimize online mistakesand their impact.

Instructions

Social media use is critical to a dynamic and competitive brand,whether that brand is something you sell, a group home, a non-profitorganization, or your self-image. This project will get you thinkingabout effective ways to shape your social media tools to make the mostof your brand, to keep consumers talking and thinking about your brand,and to get interaction from those you seek to sell to or to help. Youwill take a look at what you post to social media, possible responses orreactions you will receive, as well as use social media trends andsociety controls to keep your brand meeting your goals.

Your final project should include a plan for the following: how youwill utilize a minimum of four social media sites; what your targetaudience will be; your use of contacts, outreach, and advertising bestpractices; your posting do’s and don’ts; and explanations of yourchoices using the sources from the course and others you find.

If you have a real business, brand, or site to work on, you can startby putting the site profiles into the four social media sites you havechosen (e.g. Facebook, Twitter, etc.). Screenshots will work for thesethat you have really made. If you don’t really have a business or brand,you do not need to create faux profiles. However, you should write theinformation you would include in your profile for each one.

In summary, your plan should contain:

• An introduction to your brand or company
• Your social media goals and general goals for the brand
• An analysis of the market comparables — similarbusinesses/nonprofits/brands, including what has been successful andwhat hasn’t worked for at least 3 good comparable brands
• Discussion of societal norms for those comparables. What seem to bethe “rules” they follow? Is there open or tacit regulation you’venoticed? Include how you can expand your influence globally byovercoming potential language and culture barriersÂ
• An analysis of advertising and its necessity along with the type of advertising you would do and why
• An outline of the audience you intend to reach and how to reachthem. Be sure to take into account the factors that are in play whenattempting to reach an audience that includes a wide range of ages(consider generational differences)
• A plan for how to use your contacts and add new ones when publicizing and staying connected
• A plan for each of four social media sites, including profile information and posting ideas
• Analysis of any of the theories you would use
• A conclusion

Your project lengths will depend on how much depth you put into youranalysis of each section, but to give you a general idea, severalparagraphs for most of the bullet points is a good length, and shouldresult in a total of around 10 pages.