As the Marketing Director of a nonprofit, you were asked to develop a marketing plan that outlines your strategies for fundraising efforts. Draft a memo to the CEO or Board of Directors that outlines your plan and estimated costs. Your memo needs to include the elements listed in this weeks reading assignment.
You will be graded on your ability to relate your response to the course material, reading assignments, and information on other nonprofit websites. Your memo should be two to three pages in length. Be sure to cite all of your sources. This memo needs to follow APA guidleines.
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DEAR WRITER. HERE IS THE LIST OF REQUIRED READINGS FOR THIS WEEK. You MUST elements from these readings to do this assignent.
- Worth, M. (2016). Preparing for successful fundraising. In Fundraising (pp. 117-146). 55 City Road, London: SAGE Publications, Ltd.
- Worth, M. (2016). Principles of fundraising. In Fundraising (pp. 87-116). 55 City Road, London: SAGE Publications, Ltd.
- Bennett, R. (2017). Relevance of fundraising charities content-marketing objectives: Perceptions of donors, fundraisers, and their consultants. Journal of Nonprofit & Public Sector Marketing, 29(1), 39-63.
- Comello, M. G., Myrick, J. G., & Raphiou, A. L. (2016). A health fundraising experiment using the “foot-in-the-door” technique. Health Marketing Quarterly, 33(3), 206-220.
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